On 27 September 2013 Google marked its 15th birthday, and with it its latest search algorithm. Google Hummingbird (which was actually quietly rolled out over a month ago) affects around 90% of all searches, and is designed to tackle more complicated and abstract queries.
Unlike its predecessors (Panda and Penguin), Hummingbird doesn’t just match keywords. It actually breaks down ‘conversation’ questions and phrases, and attempts to understand the meaning and relationship of things and words within sentences. Google’s aim is to give users more precise results, giving the search engine a more ‘human’ aspect in that it is seeking to tackle longer and more complex questions.
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